几个月前，我们给一个社交APP做了一套字体，并以字体为主体衍生了一套主视觉。
REMOVE未来社交®️是一款为年轻人提供全新关系网的社交APP。构建于「城市，地标，年轻人」的地缘社交概念之上。创始团队希望视觉上体现未来社交冷静，革命，克制和20%的科技感，并糅合苏美尔文明的元素。因为未来就是很远很远的过去。
我们提取了「岩石」为主要设计概念，表达创始团队想要的「看似古典，但里面有摸不着头脑的超级科幻的东西」。在我们看来，岩石是连接过去与未来的介质。我们生活在岩石表面。岩石之下储存着我们过去的痕迹，岩石之上是我们正在探索的未来。
字体设计方面，衔接处的灵感来自苏美尔文字钉刻的力道与深度，并尽量保持文字被钉刻在石板上时冷静与克制的感受。主视觉海报则以层次感表达过去，现在，未来的连接。
A few months ago, we made a set of fonts for a social app，And made a set of main vision for it.
REMOVE 未来社交®️ is a social APP that provides a new relationship network for young people. Built on the geo-social concept of "city, landmark, young people". The founding team hopes to visually reflect the social calmness, revolution, restraint and 20% sense of technology in the future, and integrate the elements of Sumerian civilization. Because the future is a very far past.
We extracted "rock" as the main design concept, expressing what the founding team wanted "that looks classic, but there are super-sci-fi things that are inexplicable." In our view, rock is the medium connecting the past and the future. We live on the rocky surface. Below the rocks are traces of our past, and above the rocks are the future we are exploring.
In terms of font design, the inspiration comes from the strength and depth of Sumerian text carving, And tried to preserve the feeling when Sumerian text was carved on the stone（Restrained/calm）. The main visual poster expresses the connection of the past, present and future with a sense of hierarchy.
